Field-based sedimentology, state of the art facies analysis and sequence stratigraphic framework analysis have revealed the controls of local and global tectonics, basin-marginal slope, climate and changes in relative sea level (RSL) over the sedimentation pattern and evolution of a Neoproterozoic Kerur Formation within the Badami Group of Kaladgi Supergroup in India. The entire succession shows three major cycles of deposition. Facies study and fluvial architectural elemental analysis suggest considerable variations in depositional environments as well as palaeogeography. A transition from basin-margin alluvial cone deposits to braided system, initially with fluctuating ephemeral flows then to a steadier semi-perennial nature, is discernible within the 1^st cycle, in response to decreasing depositional slope with rising water table. The initial alluvial cone and braided ephemeral streams of high slope areas is designated as a product of low accommodation systems tract (LAST), while the semi-perennial system with steadier flows, representing the axial river of the initial rift valley, appears to be a product of high - accommodation systems tract (HAST). The 2^nd cycle begins with a perennial and steady braided river system and grades upward to a shallow marine succession, comprising wave-dominated, well-sorted sandstone, with a granular transgressive lag at the base. Thus, the bottommost fluvial interval of the 2^nd cycle constitutes the lowstand systems tract (LST). The marine succession represents deposits of outer shelf offshore to foreshore-beach settings and is composed of an initially deepening and fining upward transgressive systems tract (TST), followed by a coarsening and shallowing upward highstand systems tract (HST) with a maximum marine flooding surface (MFS) in between, demarcated by a shale-rich condensed zone. The 3^rd cycle, with its prograding alluvial fan and aggrading braided fluvial deposits and restricted occurrence, represents only the low accommodation systems tract (LAST) with a subaerial unconformity at the base. The basin evidently initiated in the western sector, followed by its eastward expansion during the first major rejuvenation of the basin margin faults, after the deposition of the 1^st cycle. After the basin-wide deposition of the 2^nd cycle, restricted development of the 3^rd cycle took place in the western sector only, following the second major rejuvenation of the fault system. The proposed sedimentological model, supported by established geochronological constraints, suggests that the sedimentation in the 1^st cycle begins with scree cones, alluvial fans and braided ephemeral channel networks, originated from faulted basin margins within a riftogenic setting possibly related to the global-scale extensional tectonics of Rodinia breakup. After the expansion of the basin, the marine inundation has been correlated to the transgression that possibly took place during the post-rift maturation stages.